Hermès is a world-famous luxury brand founded in 1837 by Thierry Hermès in Paris, France. It started in the early years with the manufacture of high-grade harnesses and has a long history of 180 years. In June 2017, “BrandZ Top 100 Most Valuable Global Brands 2017” announced that Hermès ranked 41st in the world. Hermes has been based on the finest handcrafted and aristocratic designs for the 180-year history of the first horse-riding store in Paris since 1837. It is extravagant, conservative and distinguished. The whole brand from the whole to the details, and then to its specialty stores, is filled with the rich heritage of the horse culture. In December 2018, Hermès was nominated for the Top 20 of the 2018 World Brand.